32: The 7 Cs of Communication: Why Initiatives Fail (and How to Fix It)
Most school initiatives don’t fail because the idea was wrong; they fail because communication broke down. In this episode, Drs. Gail, Mary Beth, and Leesa explore how unclear messaging, lack of consistency, and missed audiences can derail even the strongest initiatives. They break down the Seven Cs of Communication, share how to communicate before all the answers exist, and explain why repetition, visuals, and clarity are essential for building trust and momentum across schools and districts.
Key Takeaway:
Communication isn’t the final step in system change—it’s the system that carries initiatives from intention to implementation.